Useful Tips for How To Display Jewelry
Invest and plan your effort, time and money to design displays that will assist you to sell your jewelry. The pleasant appearance of your display should compel a client to get into your shop and check out your jewelry creations. Even as you contend with competitors on both sides of your shops, make sure your display is attractive with the ability to grab customer’s attention.
The type of jewelry that you design using your hands should assist you to decide how to display the gems. Elegant jewelry should have a commercial display rack and an upscale background. Craft jewelry is best when displayed around other crafty knickknacks. Stone and leather displays are attractive when placed on animal hides or raw stone. Fashion jewelry should be on high fashion attire. You should have a unique support of specialty jewelry while children jewelry should be placed either on children clothing or toys. The items you select to display your jewelry should help a customer to notice how every jewelry piece blends with the attires.
Now, if you have a careless or thoughtless display passersby will look at your display and walk away. Inappropriate and unattractive containers do not improve a product line. If you scatter your jewelry, you give your customers the notion that you don’t care. Finally if you have too many pieces then you are cluttering your display and your shoppers will only be discouraged and confused.
So you should have an attractive display showing that artists are proud of their work and are able to showcase their creations to assist customers make a decision on what to buy. You will sell more jewelry if you help customers to solve their problems. Much heart and effort is included when creating a jewelry piece so the same should be included when displaying the finished product.
Sellers stand accused of wanting to display all the creations that they have. This causes the display to have a cluttered look and weakens your creations uniqueness. The customer may end up being confused with all the merchandise and leave your table. So make sure you are showing you customers less which should be detailed and clear pieces of what is attractive to them. Allow the customer to ask you for different colors and sizes and if they are available, show them. Your customers could approach your shop with an order form and if you communicate well with them you could end up selling more.
The materials that will be used to display the jewelry depends on the location. Indoor displays can be on glass. Countertops and glass tops, display and shelving cases can also be used. You can strategically place the mirrors for that luxurious look and the large space illusion. Commercial retail shops have dedicated glass or display units that allow a seller to arrange their jewelry. These display cases can be used to display gem, silver, and gold jewelry. Such cases are made of plastic or wood and are lockable. They can be used for outdoor display to keep jewelry clean and safe.
Outdoor displays requires jewelry that will not be blown away in case of wind, or melt, discolor due to hot sun. They should be able to protect the items from various weather elements. If you are using outdoor free standing furniture ensure it is reinforced. This can be done using wood, metal or plastic to provide security and stability for the jewelry. Set up the display in such a way that it can be removed when the weather is not favorable. Finally if you make quality pieces of jewelry and display them well and if you engage your customers professionally could achieve high profit margins.